Dr Caroline Walters, a body image and women's sexuality specialist, told the Telegraphit's not just other women's clothes we're checking out, either. A fan of the bush, Cameron Diaz earlier this year encouraged women to keep their vaginas "fully dressed". Whether we wax, shave, or grow it, pubic hair and what we should do with it has long been a hot topic for discussion. While Korean men believe its "unlucky to have sexual intercourse with a woman without pubic hair", this isn't the main cause for women to care about their pubic hair. Our weekly podcast giving you insight into the stories that drive the nation.
Surprisingly, mannequins were even seen sprouting pubic hair after American Apparel - claiming to " honour women in all their ungroomed glory " - stuffed their figure's panties with merkins.
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Korean women are getting hair transplants on their lady parts. However, the harsh reality is that it's a cattle market out there and the commodity is male attention. The Sydney Morning Herald. But the pressure other women put on each other to look a certain way doesn't just apply to women in Korea. From ripping it all out, to only waxing below, some woman are now preferring a fuller look. Women subconsciously put themselves in a hierarchy," she said. In fact, a British study found women spend more time checking out other women than men.